DIGITAL MARKETING

Search Engine Optimization:

Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engines via “organic” or unpaid search results. This process includes analyzing and optimizing the architecture and navigation of your website, the underlying code, content relevancy, and inbound and outbound links.  The goal is to make search engines find your website, scan it, index it, and serve it to visitors who are searching for the information you’re offering.

Search Engine Optimization is a process, not a one-time “set and forget” deal, and it requires ongoing analysis and updates on your website’s content, code, and architecture.

Search marketing:

Search Engine Marketing (SEM) will help you reach a highly targeted audience, and provide accurate measurement. Since most of your customers and prospects are bound to be online anyway, SEM offers an invaluable opportunity to increase your brand awareness and drive conversions through a pay-per-click (PPC) advertisement campaign. We offer pay-per-click (PPC) advertisement and re-marketing campaigns on Google, Bing, and Yahoo, all of which are strategically planned by a Google Certified employee.

Social Media & Networks

In a world that’s focused on instant information, social media is one of the simplest and most effective ways to grow your business. Seventy-five percent of online users have found the information on a company’s social profile to impact their buying behavior or increase their brand loyalty.

Eblasts/Enewsletters

Email has one of the highest response rates of any other communication channel. It continues to rank as one of the most cost effective methods of contacting your audience, and can come across as a more personal medium than other outlets. Email marketing can be used to acquire customers, build brand loyalty and recognition or advertise new products and services.